Marketing planning : a step-by-step guide
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Prentice Hall ,
c1997
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| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xx, 364 p. : ill. ; 24 cm. |
| ISBN: | 0132420414 (pbk.) 0132420589 9780132420587 |