APA (7th ed.) Citation

Taylor, J. W. (1997). Marketing planning: A step-by-step guide. Prentice Hall.

Chicago Style (17th ed.) Citation

Taylor, James Walter. Marketing Planning: A Step-by-step Guide. New York: Prentice Hall, 1997.

MLA (9th ed.) Citation

Taylor, James Walter. Marketing Planning: A Step-by-step Guide. Prentice Hall, 1997.