The economics of sports broadcasting [
Sports constitute one of the valuable forms of broadcast entertainment in lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. it
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London New York :
Routledge ,
c2007
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| Subjects: | |
| Online Access: | NetLibrary |
Table of Contents:
- 1. Introduction
- 2. The demand for sports broadcasting
- 3. The structure of supply
- 4. The cost structure of sports broadcasting
- 5. Integration
- 6. Competition between channels : a game theory approach
- 7. The pricing and selling of TV sports rights
- 8. The auctioning of sports rights
- 9. Market intervention in sports broadcasting