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| 008 |
110227s2007 enk eng |
| 020 |
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|a 0203003853 (electronic bk.)
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| 020 |
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|a 9780203003855 (electronic bk.)
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| 020 |
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|a 9780415357791
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| 050 |
0 |
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|a GV742.3
|b .G73 2007
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| 090 |
0 |
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|a GV742.3
|b .G73 2007
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| 100 |
1 |
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|a Gratton, Chris ,
|d 1948- ,
|e author
|
| 245 |
1 |
4 |
|a The economics of sports broadcasting [
|h electronic resource]
|c Chris Gratton and Harry Arne Solberg
|
| 260 |
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|a London
|a New York :
|b Routledge ,
|c c2007
|
| 300 |
|
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|a 1 online resource (x, 233 p.) :
|b ill
|
| 500 |
|
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|a Description based on print version record
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| 504 |
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|a Includes bibliographical references (p 222-225) and index
|
| 505 |
0 |
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|a 1. Introduction -- 2. The demand for sports broadcasting -- 3. The structure of supply -- 4. The cost structure of sports broadcasting -- 5. Integration -- 6. Competition between channels : a game theory approach -- 7. The pricing and selling of TV sports rights -- 8. The auctioning of sports rights --
9. Market intervention in sports broadcasting
|
| 520 |
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|a Sports constitute one of the valuable forms of broadcast entertainment in lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. it
|
| 650 |
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0 |
|a Television broadcasting of sports
|x Economic aspects
|
| 700 |
1 |
|
|a Solberg, Harry Arne ,
|e author
|
| 856 |
4 |
0 |
|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=197275
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| 999 |
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|a 1000137568
|b Electronic Book
|c Electronic Resource
|e Gong Badak Campus
|