Inside book publishing [electronic resource]

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Inside book publishing [electronic resource]

Addresses issues such as globalization of publishing and the impact of the internet. This edition covers: how the industry has evolved; publishing functions - editorial, design and production,

Bibliographic Details
Main Authors:	Clark, Giles N. [ (Giles Noel)] (Author), Phillips, Angus , 1961- (Author)
Format:	Book
Language:	English
Published:	New York : Routledge , c2008
Edition:	4th ed
Subjects:	Publishers and publishing Publishers and publishing > Vocational guidance Publishers and publishing > Great Britain
Online Access:	NetLibrary

Table of Contents:

1. Introduction
2. A short history of modern trade publishing
3. The consolidation of non-consumer publishing
4. The characteristics of the main publishing sectors
5. Creating and protecting value
6. The author
7. Commissioning
8. The author contract and product development
9. Design and production
10. Marketing
11. Sales and distribution
12. Rights sales
13. The sales channels for books in the UK
14. Getting into publishing