http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Inside book publishing [electronic resource]
1 online resource (xvii, 302 p.) : ill
Addresses issues such as globalization of publishing and the impact of the internet. This edition covers: how the industry has evolved; publishing functions - editorial, design and production,
1. Introduction --2. A short history of modern trade publishing --3. The consolidation of non-consumer publishing --4. The characteristics of the main publishing sectors --5. Creating and protecting value --6. The author --7. Commissioning --8. The author contract and product development --9. Design and production --10. Marketing --11. Sales and distribution --12. Rights sales --13. The sales channels for books in the UK --14. Getting into publishing
Description based on print version record
Includes bibliographical references (p. [276]-278) and index