Entrepreneurship [electronic resource]
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn :
Greenwood Press ,
2007
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| Series: | Greenwood guides to business and economics
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| Subjects: | |
| Online Access: | NetLibrary |
Table of Contents:
- What is entrepreneurship and is it right for you?
- Entrepreneurs and their world
- Idea generation and creating the concept statement
- Entrepreneurial strategies : defy competition and enter the market
- Creating new products and services
- Build