Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
AMACOM ,
c2007
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| Subjects: | |
| Online Access: | NetLibrary |
Table of Contents:
- Enough with the marketing blah blah blah- let's talk about something interesting
- Make meaning, not buzz
- Have a fresh point of view (or several)
- Listen up: seven ways to uncover talk-worthy ideas
- Nine themes that always get people talking