Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing

QR Code

Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing

Bibliographic Details
Main Author:	Kelly, Lois , 1955- (Author)
Format:	Book
Language:	English
Published:	New York : AMACOM , c2007
Subjects:	Communication in marketing Marketing
Online Access:	NetLibrary

Similar Items

Marketing communications
by: Egan, John , 1952-
Published: (2007)

Marketing communication : principles and practice
by: Varey, Richard J. , 1955-
Published: (2002)

Marketing communication and promotion : text and cases
by: Nickels, William G.
Published: (1984)

42 rules of marketing [electronic resource]
by: Lowell, Laura
Published: (2007)

The fundamentals of marketing
by: Russel, Edward
Published: (2010)

Always on [electronic resource] : advertising, marketing and media in an era of consumer control
by: Vollmer, Christopher, et al.
Published: (2008)

Beyond mind games : the marketing power of psychographics
by: Piirto, Rebecca , 1958-
Published: (1991)

Marketing communications
by: Anderson, Patricia M. , 1931-, et al.
Published: (1986)

Marketing communications
by: Coulson-Thomas, Colin
Published: (1983)

Essentials of marketing communications
by: Fill, Chris
Published: (2011)

Social media marketing : the next generation of business engagement
by: Evans, Dave , 1956-, et al.
Published: (2010)

Creating effective marketing communications
by: Yadin, Daniel L.
Published: (1994)

Marketing communications : a European perspective
by: Pelsmacker, Patrick de, et al.
Published: (2004)

Marketing communication : new approaches, technologies, and styles
by: Kimmel, Allan J.
Published: (2009)

Reinventing interactive and direct marketing [electronic resource] : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
by: Rapp, Stan
Published: (2010)

Creative marketing communications : a guide to planning, skills and techniques
by: Yadin, Daniel L.
Published: (1998)

Strategic marketing communications : a ways to build and integrate communications
by: Smith, Paul, et al.
Published: (1999)

Principles of integrated marketing communications an evidence-based approach
Published: (2021)

10 techniques to market your practice and products [electronic resource] : q-briefs e-reports for successful executives
by: Qubein, Nido R.

Marketing communications contexts, strategies and applications
by: Fill, Chris
Published: (2002)

Marketing communications : framework, theories and applications
by: Fill, Chris
Published: (1995)

Intergrated advertising, promotion and marketing communications
by: Clow, Kenneth E., et al.
Published: (2010)

Integrated advertising, promotion & marketing communications
by: Baack, Donald
Published: (2007)

Business to business market research [electronic resource] : understanding and measuring business markets
by: McNeil, Ruth
Published: (2005)

Advertising, promotion and marketing communications

Promotion management and marketing communications
by: Shimp, Terence A.
Published: (1993)

Promotion management and marketing communications
by: Shimp, Terence A., et al.
Published: (1986)

Promotion management & marketing communications
by: Shimp, Terence A.
Published: (1993)

Advertising, promotion, and supplemental aspects of integated marketing communications
by: Shimp, Terence A.
Published: (1997)

Response! the complete guide to profitable direct marketing
by: Geller, Lois K. 1944-
Published: (1996)

Introduction to marketing communication : an integrated approach
by: Burnett, John , 1944-, et al.
Published: (1998)

Public relation in the marketing mix introducing vulnerability relations
Published: (1992)

Marketing : best practices
by: Ab. Aziz Latif , 1955-
Published: (2003)

Marketing to generation X
by: Ritchie, Karen
Published: (1995)

Marketing : a resource book
by: Hutchings, Andy
Published: (1995)

Marketing strategy : the difference between marketing and markets
by: Fifield, Paul
Published: (2007)

Marketing
by: Lamb, Charles W., et al.
Published: (2010)

Marketing
by: Lamb, Charles W., et al.
Published: (2000)

Marketing
by: Mandell, Maurice I.
Published: (1985)

85 inspiring ways to market your small business [electronic resource] : inspiring, self-help marketing strategies that you can apply to your own business immediately
by: Jarvis, Jackie
Published: (2007)