Beyond buzz [electronic resource] the next generation of word-of-mouth marketing

Bibliographic Details
Main Author: Kelly, Lois 1955- (Author)
Format: Book
Language:English
Published: New York AMACOM c2007
Subjects:
Online Access:NetLibrary

MARC

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020 |a 0814429904 (electronic bk.) 
020 |a 0814473830 (hardcover) 
020 |a 9780814429907 (electronic bk.) 
020 |a 9780814473832 (hardcover) 
090 0 0 |a HF5415.123  |b .K45 2007 
100 1 |a Kelly, Lois  |d 1955-  |e author 
245 1 0 |a Beyond buzz [electronic resource]  |b the next generation of word-of-mouth marketing  |c Lois Kelly 
260 |a New York  |b AMACOM  |c c2007 
300 |a x, 228 p.  |b ill.  |c 24 cm 
650 0 |a Communication in marketing 
650 0 |a Marketing 
856 4 0 |3 NetLibrary  |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=181405 
999 |a 1000136730  |b Electronic Resource  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus