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00000cam a2200000 7i4500 |
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0000070273 |
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20170427093000.0 |
| 008 |
110224s2007 nyu eng |
| 020 |
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|a 0814429904 (electronic bk.)
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| 020 |
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|a 0814473830 (hardcover)
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| 020 |
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|a 9780814429907 (electronic bk.)
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| 020 |
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|a 9780814473832 (hardcover)
|
| 090 |
0 |
0 |
|a HF5415.123
|b .K45 2007
|
| 100 |
1 |
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|a Kelly, Lois ,
|d 1955- ,
|e author
|
| 245 |
1 |
0 |
|a Beyond buzz [electronic resource] :
|b the next generation of word-of-mouth marketing
|c Lois Kelly
|
| 260 |
|
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|a New York :
|b AMACOM ,
|c c2007
|
| 300 |
|
|
|a x, 228 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references (p. 213-220) and index
|
| 505 |
0 |
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|a Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking --
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Marketing
|
| 856 |
4 |
0 |
|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=181405
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| 999 |
|
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|a 1000136730
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|