Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
AMACOM ,
c2007
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| Subjects: | |
| Online Access: | NetLibrary |
| Physical Description: | x, 228 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 213-220) and index |
| ISBN: | 0814429904 (electronic bk.) 0814473830 (hardcover) 9780814429907 (electronic bk.) 9780814473832 (hardcover) |