Advertising and new media [electronic resource]

Bibliographic Details
Main Author: Spurgeon, Christina (Author)
Format: Book
Language:English
Published: London ; New York : Routledge , c2008
Subjects:
Online Access:NetLibrary

MARC

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005 20110313093000.0
008 110224s2008 enk eng
020 |a 0203935527 (electronic bk.) 
020 |a 9780203935521 (electronic bk.) 
020 |a 9780415430340 
090 0 0 |a HF6146.I58   |b S68 2008 
100 1 |a Spurgeon, Christina ,   |e author 
245 1 0 |a Advertising and new media [electronic resource]   |c Christina Spurgeon 
260 |a London ;   |a New York :   |b Routledge ,   |c c2008 
300 |a 1 online resource (135 p.) 
500 |a Description based on print version record 
504 |a Includes bibliographical references (p. [115]-129) and index 
650 0 |a Advertising 
650 0 |a Advertising   |x Social aspects 
650 0 |a Internet advertising 
650 0 |a Mass media 
650 0 |a Mass media and business 
856 4 0 |3 NetLibrary   |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=209055 
999 |a 1000136725   |b Electronic Resource   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus