Always on [electronic resource] : advertising, marketing and media in an era of consumer control

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Always on [electronic resource] : advertising, marketing and media in an era of consumer control

Bibliographic Details
Main Authors:	Vollmer, Christopher (Author), Precourt, Geoffrey (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill , c2008
Series:	McGraw Hill professional
Subjects:	Consumer behavior Internet marketing Marketing
Online Access:	NetLibrary

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