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00000cam a2200000 7i4500 |
| 001 |
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20110313093000.0 |
| 008 |
110224s2008 nyu eng |
| 020 |
|
|
|a 0071508295 (electronic bk.)
|
| 020 |
|
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|a 9780071508285
|
| 020 |
|
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|a 9780071508292 (electronic bk.)
|
| 090 |
0 |
0 |
|a HF5415.1265
|b .V65 2008
|
| 100 |
1 |
|
|a Vollmer, Christopher ,
|e author
|
| 245 |
1 |
0 |
|a Always on [electronic resource] :
|b advertising, marketing and media in an era of consumer control
|c Christopher Vollmer with Geoffrey Precourt
|
| 260 |
|
|
|a New York :
|b McGraw-Hill ,
|c c2008
|
| 300 |
|
|
|a 1 online resource
|
| 440 |
|
0 |
|a McGraw Hill professional
|
| 500 |
|
|
|a Title from PDF title page (viewed July 15, 2008)
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Internet marketing
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Precourt, Geoffrey ,
|e author
|
| 856 |
4 |
0 |
|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=228444
|
| 999 |
|
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|a 1000136713
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|