Always on [electronic resource] : advertising, marketing and media in an era of consumer control
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2008
|
| Series: | McGraw Hill professional
|
| Subjects: | |
| Online Access: | NetLibrary |
| Item Description: | Title from PDF title page (viewed July 15, 2008) |
|---|---|
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071508295 (electronic bk.) 9780071508285 9780071508292 (electronic bk.) |