Advertising [electronic resource]
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London, England ; New York :
Routledge ,
c2009
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| Series: | Routledge introductions to media and communications
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| Subjects: | |
| Online Access: | NetLibrary |
Table of Contents:
- 1. Advertising and common sense
- 2. Advertising agencies : mediation and the creative process
- 3. Marketing, media and communication
- 4. Analysing and historicising advertising
- 5. Advertising and culture
- 6. Signs and textualities
- 7. New forms and intimacies
- 8. Audiences and psychology