rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising [electronic resource]
  name:
    name part: MacRury, Iain
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: London, England
    place:
      place term: New York
    publisher: Routledge
    date issued: c2009
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 1 online resource (xvii, 318 p.) : ill
  table of contents: 1. Advertising and common sense -- 2. Advertising agencies : mediation and the creative process -- 3. Marketing, media and communication -- 4. Analysing and historicising advertising -- 5. Advertising and culture -- 6. Signs and textualities -- 7. New forms and intimacies -- 8. Audiences and psychology
  note: Iain MacRury
  note: Description based on print version record
  note: Includes bibliographical references (p. 289-314) and index
  subject:
    topic: Advertising
  related item:
    title info:
      title: Routledge introductions to media and communications
  identifier: 0203493192 (electronic bk.)
  identifier: 9780203493199 (electronic bk.)
  identifier: 9780415251259
  identifier: http://www.netlibrary.com/urlapi.asp
  record info:
    record creation date: 110223
    record change date: 20110303093000.0
    record identifier: 0000070228