http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (xvii, 318 p.) : ill
1. Advertising and common sense -- 2. Advertising agencies : mediation and the creative process -- 3. Marketing, media and communication -- 4. Analysing and historicising advertising -- 5. Advertising and culture -- 6. Signs and textualities -- 7. New forms and intimacies -- 8. Audiences and psychology
Description based on print version record
Includes bibliographical references (p. 289-314) and index
Routledge introductions to media and communications