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00000cam a2200000 7i4500 |
| 001 |
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20110303093000.0 |
| 008 |
110223s2009 enk eng |
| 020 |
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|a 0203493192 (electronic bk.)
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| 020 |
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|a 9780203493199 (electronic bk.)
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| 020 |
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|a 9780415251259
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| 090 |
0 |
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|a HF5823
|b .M132 2009
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| 100 |
1 |
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|a MacRury, Iain ,
|e author
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| 245 |
1 |
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|a Advertising [electronic resource]
|c Iain MacRury
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| 260 |
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|a London, England ;
|a New York :
|b Routledge ,
|c c2009
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| 300 |
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|a 1 online resource (xvii, 318 p.) :
|b ill
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| 440 |
|
0 |
|a Routledge introductions to media and communications
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| 500 |
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|a Description based on print version record
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| 504 |
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|a Includes bibliographical references (p. 289-314) and index
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| 505 |
0 |
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|a 1. Advertising and common sense -- 2. Advertising agencies : mediation and the creative process -- 3. Marketing, media and communication -- 4. Analysing and historicising advertising -- 5. Advertising and culture -- 6. Signs and textualities -- 7. New forms and intimacies -- 8. Audiences and psychology
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| 650 |
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0 |
|a Advertising
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| 856 |
4 |
0 |
|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=260520
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| 999 |
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|a 1000136685
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|