Applied public relations [electronic resource] : cases in stakeholder management

Applied public relations [electronic resource] : cases in stakeholder management

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee...

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Bibliographic Details
Main Authors: McKee, Kathy Brittain (Author), Lamb, Larry F. (Author)
Corporate Author: Ebooks Corporation
Format: Book
Language:English
Published: New York : Routledge/Taylor & Francis , 2009
Edition:2nd ed
Series:Routledge Communication Series
Subjects:
Public relations > Case studies
Online Access:NetLibrary

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