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110222s2009 nyu eng |
| 020 |
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|a 0203871545 (electronic bk.)
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| 020 |
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|a 9780203871546 (electronic bk.)
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|a 9780415999151
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|a HD59
|b .L36 2009
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| 100 |
1 |
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|a McKee, Kathy Brittain ,
|e author
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| 245 |
1 |
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|a Applied public relations [electronic resource] :
|b cases in stakeholder management
|c Kathy Brittain McKee, Larry F. Lamb
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| 250 |
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|a 2nd ed
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| 260 |
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|a New York :
|b Routledge/Taylor & Francis ,
|c 2009
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| 300 |
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|a 1 online resource (xiii, 288 p.) :
|b ill., ports
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| 440 |
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0 |
|a Routledge Communication Series
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| 500 |
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|a Title from PDF title page (ebrary, viewed Sept 23, 2009)
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| 504 |
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|a Includes bibliographical references and index
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| 520 |
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|a Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights.
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| 650 |
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|a Public relations
|x Case studies
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| 700 |
1 |
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|a Lamb, Larry F. ,
|e author
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| 710 |
2 |
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|a Ebooks Corporation
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| 856 |
4 |
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|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=279394
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| 999 |
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|a 1000136675
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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