Applied public relations [electronic resource] : cases in stakeholder management
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge/Taylor & Francis ,
2009
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| Edition: | 2nd ed |
| Series: | Routledge Communication Series
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| Subjects: | |
| Online Access: | NetLibrary |
| Summary: | Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights. |
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| Item Description: | Title from PDF title page (ebrary, viewed Sept 23, 2009) |
| Physical Description: | 1 online resource (xiii, 288 p.) : ill., ports |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0203871545 (electronic bk.) 9780203871546 (electronic bk.) 9780415999151 |