Advertising and promotion in "new" Asia [electronic resource]
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald ,
[2009]
|
| Series: | Asia Pacific journal of marketing and logistics
vol 21, no 2 |
| Subjects: | |
| Online Access: | NetLibrary |
Table of Contents:
- 1. When hot and noisy is good : Chinese values of renao and consumption metaphors
- 2. The relationship between attitude and behavior : an empirical study in China
- 3. Commercializing artistic authenticity via collaborative design
- 4. Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea
- 5. Developers and terminators in hypermarket' relationships with Chinese customers
- 6. The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults