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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000070200 |
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20180425093000.0 |
| 008 |
110221s2009 enk eng |
| 020 |
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|a 1848556772 (electronic bk.)
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| 020 |
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|a 9781848556768
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| 020 |
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|a 9781848556775 (electronic bk.)
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| 090 |
0 |
0 |
|a HF5415.33.A78
|b A38 2009
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| 245 |
0 |
0 |
|a Advertising and promotion in "new" Asia [electronic resource]
|c guest editors, Kim-Shyan Fam and Lisa McNeill
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| 260 |
|
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|a [Bradford, England] :
|b Emerald ,
|c [2009]
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| 300 |
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|a 1 online resource
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| 440 |
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0 |
|a Asia Pacific journal of marketing and logistics
|v vol 21, no 2
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| 500 |
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|a Title from PDF title page (viewed Sept 9, 2009)
|
| 504 |
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|a Includes bibliographical references
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| 505 |
0 |
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|a 1. When hot and noisy is good : Chinese values of renao and consumption metaphors -- 2. The relationship between attitude and behavior : an empirical study in China -- 3. Commercializing artistic authenticity via collaborative design -- 4. Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea -- 5. Developers and terminators in hypermarket' relationships with Chinese customers -- 6. The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults
|
| 650 |
|
0 |
|a Advertising
|z Asia
|
| 650 |
|
0 |
|a Consumer behavior
|z Asia
|
| 700 |
1 |
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|a Fam, Kim ,
|d 1960- ,
|e author
|
| 700 |
1 |
|
|a McNeill, L. C. [
|q (Lisa C.)] ,
|e author
|
| 856 |
4 |
0 |
|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=287204
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| 999 |
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|a 1000136647
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|