Advertising and promotion in "new" Asia [electronic resource]

Bibliographic Details
Main Authors: Fam, Kim 1960- (Author), McNeill, L. C. (Lisa C.) (Author)
Format: Book
Language:English
Published: [Bradford, England] Emerald [2009]
Series:Asia Pacific journal of marketing and logistics vol 21, no 2
Subjects:
Online Access:NetLibrary

MARC

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245 0 0 |a Advertising and promotion in "new" Asia [electronic resource]  |c guest editors, Kim-Shyan Fam and Lisa McNeill 
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440 0 |a Asia Pacific journal of marketing and logistics  |v vol 21, no 2 
650 0 |a Advertising  |z Asia 
650 0 |a Consumer behavior  |z Asia 
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700 1 |a McNeill, L. C.  |q (Lisa C.)  |e author 
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