Advertising and promotion in "new" Asia [electronic resource]

Advertising and promotion in "new" Asia [electronic resource]

Bibliographic Details
Main Authors: Fam, Kim , 1960- (Author), McNeill, L. C. [ (Lisa C.)] (Author)
Format: Book
Language:English
Published: [Bradford, England] : Emerald , [2009]
Series:Asia Pacific journal of marketing and logistics vol 21, no 2
Subjects:
Advertising > Asia
Consumer behavior > Asia
Online Access:NetLibrary
Description
Item Description:Title from PDF title page (viewed Sept 9, 2009)
Physical Description:1 online resource
Bibliography:Includes bibliographical references
ISBN:1848556772 (electronic bk.)
9781848556768
9781848556775 (electronic bk.)

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