All customers are irrational [electronic resource] : understanding what they think, what they feel, and what keeps them coming back

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All customers are irrational [electronic resource] : understanding what they think, what they feel, and what keeps them coming back

Bibliographic Details
Main Author:	Cusick, William J. (Author)
Format:	Book
Language:	English
Published:	New York : American Management Association , c2009
Subjects:	Consumers Consumers > Attitudes
Online Access:	NetLibrary

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