rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: All customers are irrational [electronic resource]
    sub title: understanding what they think, what they feel, and what keeps them coming back
  name:
    name part: Cusick, William J.
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: American Management Association
    date issued: c2009
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 1 online resource (x, 229 p.)
  table of contents: 1. The bottom line : why customer experience really matters -- 2. Your irrational customers : a look at how our brains work (and don't work) -- 3. Brand promises : who or what are you, metaphorically speaking? -- 4. Customer research : just what are your customers thinking? -- 5. Prime time : how framing and context shape a customer's experience -- 6. Irrational ain't stupid : the emotional component of high-end purchases -- 7. A web of issues : online users know what they like, but they can't tell you -- 8. Phoning it in : transform your phone interactions into powerful moments of truth -- 9. Form or function : the power of emotional design -- 10. Irrational employees : hire for emotion, train for skills -- 11. Process this : tying it all together -- 12. Getting started : three action steps you need to take first
  note: William J. Cusick
  note: Description based on print version record
  note: Includes bibliographical references and index
  subject:
    topic: Consumers
  subject:
    topic: Consumers
    topic: Attitudes
  identifier: 0814414222 (electronic bk.)
  identifier: 9780814414217
  identifier: 9780814414224 (electronic bk.)
  identifier: http://www.netlibrary.com/urlapi.asp
  record info:
    record creation date: 110220
    record change date: 20110301093000.0
    record identifier: 0000070198