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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000070198 |
| 008 |
110220s2009 nyu eng |
| 020 |
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|a 0814414222 (electronic bk.)
|
| 020 |
|
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|a 9780814414217
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| 020 |
|
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|a 9780814414224 (electronic bk.)
|
| 090 |
0 |
0 |
|a HF5415.32
|b .C87 2009
|
| 100 |
1 |
|
|a Cusick, William J.
|e author
|
| 245 |
1 |
0 |
|a All customers are irrational [electronic resource]
|b understanding what they think, what they feel, and what keeps them coming back
|c William J. Cusick
|
| 260 |
|
|
|a New York
|b American Management Association
|c c2009
|
| 300 |
|
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|a 1 online resource (x, 229 p.)
|
| 650 |
|
0 |
|a Consumers
|
| 650 |
|
0 |
|a Consumers
|x Attitudes
|
| 856 |
4 |
0 |
|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=284210
|
| 999 |
|
|
|a 1000136642
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|