All customers are irrational [electronic resource] : understanding what they think, what they feel, and what keeps them coming back
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
American Management Association ,
c2009
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| Subjects: | |
| Online Access: | NetLibrary |
| Item Description: | Description based on print version record |
|---|---|
| Physical Description: | 1 online resource (x, 229 p.) |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0814414222 (electronic bk.) 9780814414217 9780814414224 (electronic bk.) |