APA (7th ed.) Citation

Cusick, W. J. (2009). All customers are irrational [electronic resource]: Understanding what they think, what they feel, and what keeps them coming back. American Management Association.

Chicago Style (17th ed.) Citation

Cusick, William J. All Customers Are Irrational [electronic Resource]: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. New York: American Management Association, 2009.

MLA (9th ed.) Citation

Cusick, William J. All Customers Are Irrational [electronic Resource]: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. American Management Association, 2009.