Reinventing interactive and direct marketing [electronic resource] leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hil
c2010
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| Subjects: | |
| Online Access: | Image Click for information on Adobe Digital Editions version Click for information on Adobe Digital Editions version Click for information on Mobipocket Reader version MyiLibrary NetLibrary |
MARC
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|---|---|---|---|
| 001 | 0000070196 | ||
| 008 | 110220s2010 nyu eng | ||
| 020 | |a 0071703381 (electronic bk.) | ||
| 020 | |a 9780071638029 | ||
| 020 | |a 9780071703383 (electronic bk.) | ||
| 090 | 0 | 0 | |a HF5415.1264 |b .R45 2010 |
| 245 | 0 | 0 | |a Reinventing interactive and direct marketing [electronic resource] |b leading experts show how to maximize digital ROI with iDirect and iBranding imperatives |c [edited and] with an introduction by Stan Rapp, Direct Marketing Association (U.S.) |
| 260 | |a New York |b McGraw-Hil |c c2010 | ||
| 300 | |a 1 online resource (xiii, 238 p.) |b ill | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Direct marketing | |
| 650 | 0 | |a Interactive marketing | |
| 700 | 1 | |a Rapp, Stan |e author | |
| 710 | 2 | |a Direct Marketing Association (US) | |
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| 856 | 4 | |u http://www.contentreserve.com/TitleInfo.asp?ID={9E64F4D4-DD47-42D1-BDA4-754C250DFB72}&Format=50 |z Click for information on Adobe Digital Editions version | |
| 856 | 4 | |u http://www.contentreserve.com/TitleInfo.asp?ID={9E64F4D4-DD47-42D1-BDA4-754C250DFB72}&Format=900 |z Click for information on Mobipocket Reader version | |
| 856 | 4 | 0 | |3 MyiLibrary |u http://www.myilibrary.com?id=232857 |
| 856 | 4 | 0 | |3 NetLibrary |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=292344 |
| 999 | |a 1000136635 |b Electronic Resource |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||