Reinventing interactive and direct marketing [electronic resource] : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hil ,
c2010
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| Online Access: | Image Click for information on Adobe Digital Editions version Click for information on Adobe Digital Editions version Click for information on Mobipocket Reader version MyiLibrary NetLibrary |
| Item Description: | Description based on print version record Published in association with the Direct Marketing Association |
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| Physical Description: | 1 online resource (xiii, 238 p.) : ill |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071703381 (electronic bk.) 9780071638029 9780071703383 (electronic bk.) |