Reinventing interactive and direct marketing [electronic resource] leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

Bibliographic Details
Main Author: Rapp, Stan (Author)
Corporate Author: Direct Marketing Association (US)
Format: Book
Language:English
Published: New York McGraw-Hil c2010
Subjects:
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Description
Physical Description:1 online resource (xiii, 238 p.) ill
ISBN:0071703381 (electronic bk.)
9780071638029
9780071703383 (electronic bk.)