APA (7th ed.) Citation

Rapp, S. (2010). Reinventing interactive and direct marketing [electronic resource]: Leading experts show how to maximize digital ROI with iDirect and iBranding imperatives. McGraw-Hil.

Chicago Style (17th ed.) Citation

Rapp, Stan. Reinventing Interactive and Direct Marketing [electronic Resource]: Leading Experts Show How to Maximize Digital ROI with IDirect and IBranding Imperatives. New York: McGraw-Hil, 2010.

MLA (9th ed.) Citation

Rapp, Stan. Reinventing Interactive and Direct Marketing [electronic Resource]: Leading Experts Show How to Maximize Digital ROI with IDirect and IBranding Imperatives. McGraw-Hil, 2010.