|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000070190 |
| 005 |
20110301093000.0 |
| 008 |
110220s2010 nyu eng |
| 020 |
|
|
|a 0071713468 (electronic bk.)
|
| 020 |
|
|
|a 9780071627962
|
| 020 |
|
|
|a 9780071713467 (electronic bk.)
|
| 090 |
0 |
0 |
|a HF5415
|b .C3553 2010
|
| 100 |
1 |
|
|a Callen, Barry ,
|e author
|
| 245 |
1 |
0 |
|a Manager's guide to marketing, advertising, and publicity [
|h electronic resource]
|c Barry Callen
|
| 260 |
|
|
|a New York :
|b McGraw Hil ,
|c c2010
|
| 300 |
|
|
|a 1 online resource (xviii, 250 p.) :
|b ill.
|
| 440 |
|
0 |
|a Briefcase books
|
| 500 |
|
|
|a Description based on print version record
|
| 500 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Publicity
|
| 856 |
4 |
0 |
|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=291479
|
| 999 |
|
|
|a 1000136630
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|