Manager's guide to marketing, advertising, and publicity
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw Hil
c2010
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| Series: | Briefcase books
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| Subjects: | |
| Online Access: | NetLibrary |
| Physical Description: | 1 online resource (xviii, 250 p.) ill. |
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| ISBN: | 0071713468 (electronic bk.) 9780071627962 9780071713467 (electronic bk.) |