APA (7th ed.) Citation

Callen, B. (2010). Manager's guide to marketing, advertising, and publicity [. McGraw Hil.

Chicago Style (17th ed.) Citation

Callen, Barry. Manager's Guide to Marketing, Advertising, and Publicity [. New York: McGraw Hil, 2010.

MLA (9th ed.) Citation

Callen, Barry. Manager's Guide to Marketing, Advertising, and Publicity [. McGraw Hil, 2010.