APA (7th ed.) Citation

Callen, B. (2010). Manager's guide to marketing, advertising, and publicity. McGraw Hil.

Chicago Style (17th ed.) Citation

Callen, Barry. Manager's Guide to Marketing, Advertising, and Publicity. New York: McGraw Hil, 2010.

MLA (9th ed.) Citation

Callen, Barry. Manager's Guide to Marketing, Advertising, and Publicity. McGraw Hil, 2010.

Warning: These citations may not always be 100% accurate.