Business web strategy [electronic resource] : design, alignment and application

"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.

Bibliographic Details
Main Authors: Al-Hakim, Latif , 1946- (Author), Memmola, Massimo (Author)
Format: Book
Language:English
Published: Hershey, Pennsylvania : Information Science Reference , c2009
Subjects:
Online Access:NetLibrary

MARC

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020 |a 1605660256 (electronic bk.) 
020 |a 9781605660240 
020 |a 9781605660257 (electronic bk.) 
090 0 0 |a HD30.2   |b .B88 2009 
245 0 0 |a Business web strategy [electronic resource] :   |b design, alignment and application   |c [edited by] Latif Al-Hakim, Massimo Memmola 
260 |a Hershey, Pennsylvania :   |b Information Science Reference ,   |c c2009 
300 |a 1 online resource (xxv, 382 p.) :   |b ill 
500 |a "Premier reference source"--Cover 
500 |a Description based on print version record 
504 |a Includes bibliographical references (p 340-370) and index 
520 |a "This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher. 
650 0 |a Electronic commerce 
650 0 |a Information technology   |x Management 
650 0 |a Internet 
700 1 |a Al-Hakim, Latif ,   |d 1946- ,   |e author 
700 1 |a Memmola, Massimo ,   |e author 
856 4 0 |3 NetLibrary   |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=228975 
999 |a 1000136660   |b Electronic Resource   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus