Business web strategy [electronic resource] : design, alignment and application
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hershey, Pennsylvania :
Information Science Reference ,
c2009
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| Subjects: | |
| Online Access: | NetLibrary |
| Summary: | "This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher. |
|---|---|
| Item Description: | "Premier reference source"--Cover Description based on print version record |
| Physical Description: | 1 online resource (xxv, 382 p.) : ill |
| Bibliography: | Includes bibliographical references (p 340-370) and index |
| ISBN: | 1605660256 (electronic bk.) 9781605660240 9781605660257 (electronic bk.) |