Building a winning sales force [electronic resource] : powerful strategies for driving high performance

Bibliographic Details
Main Authors: Zoltners, Andris A. (Author), Lorimer, Sally E. (Author), Sinha, Prabhakant (Author)
Format: Book
Language:English
Published: New York : AMACOM , c2009
Subjects:
Online Access:NetLibrary

MARC

LEADER 00000cam a2200000 7i4500
001 0000070165
005 20110301093000.0
008 110206s2009 nyu eng
020 |a 0814410421 (electronic bk.) 
020 |a 9780814410400 
020 |a 9780814410424 (electronic bk.) 
090 0 0 |a HF5438.4   |b .Z648 2009 
100 1 |a Zoltners, Andris A. ,   |e author 
245 1 0 |a Building a winning sales force [electronic resource] :   |b powerful strategies for driving high performance   |c Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer 
260 |a New York :   |b AMACOM ,   |c c2009 
300 |a 1 online resource (x, 486 p.) :   |b ill 
500 |a Description based on print version record 
500 |a Includes index 
505 0 |a 1. The dimensions and drivers of a winning sales force -- 2. Achieving sales force excellence -- 3. Sales strategies that win with customers -- 4. Sizing your sales force for long-term success -- 5. Structuring your sales force for efficiency and effectiveness -- 6. Designing sales territories for maximum success -- 7. Sales force recruiting : winning the war for talent -- 8. Developing more effective training programs -- 9. How to create a winning sales force culture -- 10. The right sales manager : a key to sales force success -- 11. Using information technology to enhance sales -- 12. How sales force incentives can drive results -- 13. Setting fair and realistic goals to motivate your sales force -- 14. Staying on track through better sales force performance management -- 15. Preventing sales force complacency : the silent killer of sales effectiveness -- 16. Adapting a sales strategy to meet new challenges -- 17. Allocating sales resources to maximize results -- 18. Retaining successful salespeople -- 19. Achieving better sales and marketing alignment -- 20. The GE story: improving sales force effectiveness across businesses 
650 0 |a Sales management 
650 0 |a Sales personnel 
700 1 |a Lorimer, Sally E. ,   |e author 
700 1 |a Sinha, Prabhakant ,   |e author 
856 4 0 |3 NetLibrary   |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=262337 
999 |a 1000136639   |b Electronic Resource   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus