As heard on TV [ popular music in advertising
Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances tha...
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| Format: | Book |
| Language: | English |
| Published: |
Farnham, England;Burlington, VT :
Ashgate ,
c2009
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| Series: | Ashgate popular and folk music series
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| Subjects: | |
| Online Access: | NetLibrary |
Table of Contents:
- 1. As heard on TV : the marriage of popular music and advertising
- 2. Selling revolution : the role of authorship in music licensing
- 3. Commercial art : advertising as an artistic vehicle for music placement
- 4. "The new radio" : music licensing as a response to industry woe
- 5. In perfect harmony : popular music and cola advertising
- 6. Taming rebellion : advertising's control over meaning
- 7. Negotiating the future of popular music in advertising