As heard on TV [ popular music in advertising
Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances tha...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Farnham, England;Burlington, VT :
Ashgate ,
c2009
|
| Series: | Ashgate popular and folk music series
|
| Subjects: | |
| Online Access: | NetLibrary |
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