rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: As heard on TV [
    sub title: popular music in advertising
  name:
    name part: Klein, Bethany
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: Farnham, England;Burlington, VT
    publisher: Ashgate
    date issued: c2009
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: electronic resource]
    extent: 1 online resource (168 p.)
  abstract: Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals
  table of contents: 1. As heard on TV : the marriage of popular music and advertising -- 2. Selling revolution : the role of authorship in music licensing -- 3. Commercial art : advertising as an artistic vehicle for music placement -- 4. "The new radio" : music licensing as a response to industry woe -- 5. In perfect harmony : popular music and cola advertising -- 6. Taming rebellion : advertising's control over meaning -- 7. Negotiating the future of popular music in advertising
  note: Bethany Klein
  note: Description based on print version record
  note: Includes bibliographical references (p [149]-159) and index
  subject:
    topic: Music in advertising
  subject:
    topic: Popular music
    topic: History and criticism
  subject:
    topic: Television advertising
  subject:
    topic: Popular music
  classification: ML3790 .K467 2009
  identifier: 0754666654 (hardcover : alk. paper)
  identifier: 0754693341 (electronic bk.)
  identifier: 6612054352
  identifier: 9780754666653 (hardcover : alk. paper)
  identifier: 9780754693345 (electronic bk.)
  identifier: 9786612054358
  identifier: http://www.netlibrary.com/urlapi.asp
  record info:
    record creation date: 110213
    record change date: 20110511093000.0
    record identifier: 0000070156