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Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals
1. As heard on TV : the marriage of popular music and advertising -- 2. Selling revolution : the role of authorship in music licensing -- 3. Commercial art : advertising as an artistic vehicle for music placement -- 4. "The new radio" : music licensing as a response to industry woe -- 5. In perfect harmony : popular music and cola advertising -- 6. Taming rebellion : advertising's control over meaning -- 7. Negotiating the future of popular music in advertising
Description based on print version record
Includes bibliographical references (p [149]-159) and index