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20110511093000.0 |
| 008 |
110213s2009 enk eng |
| 020 |
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|a 0754666654 (hardcover : alk. paper)
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| 020 |
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|a 0754693341 (electronic bk.)
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|a 6612054352
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|a 9780754666653 (hardcover : alk. paper)
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| 020 |
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|a 9780754693345 (electronic bk.)
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| 020 |
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|a 9786612054358
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0 |
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|a ML3790
|b .K467 2009
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| 090 |
0 |
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|a ML3790
|b .K467 2009
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| 100 |
1 |
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|a Klein, Bethany ,
|e author
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| 245 |
1 |
0 |
|a As heard on TV [
|h electronic resource] :
|b popular music in advertising
|c Bethany Klein
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| 260 |
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|a Farnham, England;Burlington, VT :
|b Ashgate ,
|c c2009
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| 300 |
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|a 1 online resource (168 p.)
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| 490 |
1 |
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|a Ashgate popular and folk music series
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| 500 |
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|a Description based on print version record
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| 504 |
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|a Includes bibliographical references (p [149]-159) and index
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| 505 |
0 |
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|a 1. As heard on TV : the marriage of popular music and advertising -- 2. Selling revolution : the role of authorship in music licensing -- 3. Commercial art : advertising as an artistic vehicle for music placement -- 4. "The new radio" : music licensing as a response to industry woe -- 5. In perfect harmony : popular music and cola advertising -- 6. Taming rebellion : advertising's control over meaning -- 7. Negotiating the future of popular music in advertising
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| 520 |
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|a Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals
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| 650 |
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0 |
|a Music in advertising
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| 650 |
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0 |
|a Popular music
|x History and criticism
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| 650 |
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0 |
|a Television advertising
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| 650 |
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4 |
|a Popular music
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| 856 |
4 |
0 |
|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=271897
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| 999 |
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|a 1000137579
|b Electronic Book
|c Electronic Resource
|e Gong Badak Campus
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