As heard on TV [ popular music in advertising
Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances tha...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Farnham, England;Burlington, VT :
Ashgate ,
c2009
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| Series: | Ashgate popular and folk music series
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| Subjects: | |
| Online Access: | NetLibrary |
| Summary: | Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals |
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| Item Description: | Description based on print version record |
| Physical Description: | 1 online resource (168 p.) |
| Bibliography: | Includes bibliographical references (p [149]-159) and index |
| ISBN: | 0754666654 (hardcover : alk. paper) 0754693341 (electronic bk.) 6612054352 9780754666653 (hardcover : alk. paper) 9780754693345 (electronic bk.) 9786612054358 |