Mastering marketing

Bibliographic Details
Main Author: Brown, Ian Ruskin (Author)
Format: Book
Language:English
Published: Kuala Lumpur : SynergyMedia , 200?
Edition:2nd ed
Subjects:

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090 0 0 |a HF5415   |b .B76 
100 1 |a Brown, Ian Ruskin ,   |e author 
245 1 0 |a Mastering marketing   |c Ian Ruskin-Brown 
250 |a 2nd ed 
260 |a Kuala Lumpur :   |b SynergyMedia ,   |c 200? 
300 |a xvii, 325 p. :   |b ill. ;   |c 21 cm. 
500 |a Includes index 
500 |a The success of any business depends upon effective marketing. This work provides an explanation of the core skills and concepts needed to market your business profitably. It also offers techniques for building and maintaining a long-term profitable market position 
650 0 |a Marketing 
650 0 |a Marketing   |x Planning 
999 |a 1000135954   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus