Going marketing

Bibliographic Details
Main Author: Zollondz, Hans-Dieter (Author)
Format: Book
Language:English
Published: Kuala Lumpur : SynergyMedia , c[2010]
Series:Premium business guides
Subjects:
Table of Contents:
  • 1. How to think and act marketing
  • 2. The marketing concept
  • 3. The discovery to the customers in marketing
  • 4. The instrumental segments of classic marketing
  • 5. The three new Ps of marketing
  • 6. Internet marketing