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| 001 |
0000069692 |
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20110227093000.0 |
| 008 |
101205s2010 my eng |
| 020 |
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|a 9788131908563
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| 090 |
0 |
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|a HF5415
|b .Z65 2010
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| 100 |
1 |
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|a Zollondz, Hans-Dieter ,
|e author
|
| 245 |
1 |
0 |
|a Going marketing
|c Hans-Dieter Zollondz
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| 260 |
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|a Kuala Lumpur :
|b SynergyMedia ,
|c c[2010]
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| 300 |
|
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|a iv, 128 p. :
|b ill. ;
|c 18 cm.
|
| 440 |
|
0 |
|a Premium business guides
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| 504 |
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|a Includes bibliographical references
|
| 505 |
0 |
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|a 1. How to think and act marketing -- 2. The marketing concept -- 3. The discovery to the customers in marketing -- 4. The instrumental segments of classic marketing -- 5. The three new Ps of marketing -- 6. Internet marketing
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| 650 |
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0 |
|a Marketing
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| 999 |
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|a 1000135992
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|