Perfect phrases lead generation : hundreds of ready-to-use phrases for finding new customers, keeping your pipeline full, and growing your sales
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2008
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| Series: | Perfect phrases series
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| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- 1. The realities, myths, errors, and urban legends behind prospecting
- 2. Your direct value statement: what to say
- 3. Direct methods of prospecting-cold, warm and hot calling: what to say
- 4. Pre-approach campaigns: what to say write to 25 types of prospective customers
- 5. Contacting warm and hot prospective customers: what to say
- 6. Always confirm every appointment: what to say or write
- 7. Multiple strategies for lead generation and how to make them work