Services management and marketing : studies in Malaysia
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| Format: | Book |
| Language: | English |
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Bangi, Selangor :
UKM-Graduate School of Business ,
2009
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Table of Contents:
- 1. What are the servqual attributes of reliability, responsiveness and assurance for data centre services?
- 2. Impact of perceived restaurant service quality on customers' satisfaction and repatronage intention
- 3. Service quality impact on customer satisfaction and repurchase intention in motor takaful scheme
- 4. Relationship between service quality, satisfaction, trust and loyalty in childcare centres
- 5. Service quality and zone of tolerance in Malaysian Banking Services
- 6. Passenger expectations of service quality and their satisfaction toward full-service airlines versus low-cost carriers
- 7. Brand awareness and brand meaning in cultivating service brand equity for Malaysian Higher Education
- 8. An exploratory study of brand internalization for building the service brand equity of Malaysian Higher Educational Institutions
- 9. Conceptualizing and developing service employee brand resonance from an internal brand building perspective
- 10. Trust and affective commitment in relationship quality from the perspective of the Malaysian Hotelier
- 11. Role of perceived job competence and perceived job meaningfulness in predicting work engagement
- 12. Audit and assurance service market in Malaysia
- 13. Risks and control in accounting outsourcing: cases in Malaysia
- 14. Malaysian mobile telecommunications services industry structure and future prospects
- 15. Antecedents of customer loyalty in the mobile telecommunications services market in Malaysia