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| 001 |
0000069011 |
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20100826093000.0 |
| 008 |
100825s2009 my eng |
| 020 |
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|a 9789834480035 (pbk.)
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| 090 |
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|a HD9980.5
|b .S47 2009
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| 245 |
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|a Services management and marketing :
|b studies in Malaysia
|c editor, Aliah Hanim Mohd. Salleh ... [et al.]
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| 260 |
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|a Bangi, Selangor :
|b UKM-Graduate School of Business ,
|c 2009
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| 300 |
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|a xxxvii, 365 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. What are the servqual attributes of reliability, responsiveness and assurance for data centre services? -- 2. Impact of perceived restaurant service quality on customers' satisfaction and repatronage intention -- 3. Service quality impact on customer satisfaction and repurchase intention in motor takaful scheme -- 4. Relationship between service quality, satisfaction, trust and loyalty in childcare centres -- 5. Service quality and zone of tolerance in Malaysian Banking Services -- 6. Passenger expectations of service quality and their satisfaction toward full-service airlines versus low-cost carriers -- 7. Brand awareness and brand meaning in cultivating service brand equity for Malaysian Higher Education -- 8. An exploratory study of brand internalization for building the service brand equity of Malaysian Higher Educational Institutions -- 9. Conceptualizing and developing service employee brand resonance from an internal brand building perspective -- 10. Trust and affective commitment in relationship quality from the perspective of the Malaysian Hotelier -- 11. Role of perceived job competence and perceived job meaningfulness in predicting work engagement -- 12. Audit and assurance service market in Malaysia -- 13. Risks and control in accounting outsourcing: cases in Malaysia -- 14. Malaysian mobile telecommunications services industry structure and future prospects -- 15. Antecedents of customer loyalty in the mobile telecommunications services market in Malaysia
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| 650 |
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|a Service industries
|x Management
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| 650 |
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|a Service industries
|x Marketing
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| 700 |
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|a Aliah Hanim Mohd. Salleh ,
|e author
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| 999 |
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|a 1000131500
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|