Services management and marketing : studies in Malaysia
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| Format: | Book |
| Language: | English |
| Published: |
Bangi, Selangor :
UKM-Graduate School of Business ,
2009
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| Subjects: |
| Physical Description: | xxxvii, 365 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789834480035 (pbk.) |