Services management and marketing studies in Malaysia

Bibliographic Details
Main Author: Aliah Hanim Mohd. Salleh (Author)
Format: Book
Language:English
Published: Bangi, Selangor UKM-Graduate School of Business 2009
Subjects:
Description
Physical Description:xxxvii, 365 p. ill. 25 cm
ISBN:9789834480035 (pbk.)